RHUDE is an LA based menswear brand that balances luxury sensibilities with streetwear.
To create an additional logotype for fashion merchandising purposes, as well as additional graphics for their A/W 2020 collection.
Men’s luxury apparel brand RHUDE needed an additional logotype to use across apparel, social, and promotional graphics. Since their other logotype was an austere slab- serif, an elegant script was chosen to allow for range in their branding. Since then, the script wordmark has become one of the brand’s most popular logos for a few seasons and is seen being sported by celebrities such as Jay-Z and BTS. It has also contributed to millions in revenue gain for the fashion company.
Client/Product Photography
RHUDE DESIGNS
Creative Direction
Rhuigi Villaseñor
Role
Graphic Designer