RAF

Raf Simons is an international fashion designer, who served as creative director at labels Jil Sander, Christian Dior, Calvin Klein, and Prada before beginning his own men’s line. This interview conducted by Pierre Alexandre de Looz dives deep into Simons’ beginnings, revealing the designer’s core message: PRIDE IN INDIVIDUALITY. This individuality shows up in his collections as an obsession with sub-culture and a pre-internet era.


CHALLENGE

To create eye catching editorial layouts that reflect the design process of fashion designer Raf Simons.

APPROACH

In the interview, Simons reveals how his design process often begins with the fabric and materials before sketching. In order to emphasize his interest in tactility I relied heavily on textures, handwritten scripts, and introduced shredding and rescanning as an image treatment.

CREDITS
Role
Design and Art Direction